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Righteous Strategy Group · Case Study

Intuit

How Righteous built and runs a national military and veterans strategy for one of the world’s largest business and financial software companies.

Intuit — the business and financial software giant — came to Righteous through our investor network and became a cornerstone of our consulting portfolio. What began as a six-month engagement was renewed, extended and expanded into a multi-year partnership: the clearest validation there is of the value we deliver.

The challenge

Hard ground, no room for missteps

Intuit was facing significant branding, political and public relations challenges — specifically related to the military and veterans community.

It’s terrain where good intentions aren’t enough, audiences are discerning, and missteps are expensive. Intuit didn’t need a campaign. They needed a strategy that could hold up across the entire company — and a partner who knew the ground.

The work

A strategy that spans the whole company

Righteous started with the Intuit team by building a long-term military and veterans strategy spanning every aspect of the company’s national operations.

Scope

Every corner of the national operation

HiringGovernment RelationsPhilanthropyBrandingCommunity OutreachProduct InnovationMarketing
The result

Their indispensable go-to

From guiding hundreds of thousands in donations to nonprofits to approving images after photo shoots, Righteous has proven to be the partner Intuit reaches for first — and a validator of our tremendous and unique value.

Reach us at partnerships@righteous.us
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